Field experiments introduce variables that may affect the testing like social trends, political factors, weather, economy, and competitors. We will look for what causes people to purchase a similar product over another product. As the company moves online, we will use analytics to track and assess the product's performance, which will aid in future decisions from upper management. The privacy issues with social media and online shopping raise concerns with Americans considering leaving Facebook and other platforms. These issues will be issues of concern to consumers in our marketing process, which the marketing department will address.